gemini theory, inc.

small business. BIG IMPACT.

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What is Gemini TheoryTM?

In Zodiac terms, the Gemini is a bit bi-polar.  Not in that manic-depressive way, but simply two-minded.  The symbolism of twins is perplexed by the entanglement of two conflicting methods of thought within two seemingly identical bodies.  Your business is the body, and it must have two minds.  You must entangle smart business methodology with the promotion of your brand. 

The Gemini is a practical dreamer, much like a smart business-owner.  You must have hopes of great success or you would shut the doors on your idea.  But, you must have great optimism amidst realistic and gradually accomplished goals. 

How do you eat an elephant?
Well, simply, one bite at a time.

Gemini TheoryTM is the legal, strategic and creative assistance your business needs to plan and profit. 

We understand that starting a business takes more than just a great idea, it requires a great strategic team.

Business Development

Your job as a business owner is to guard your product, your image and, most importantly, your money.  When you get in the groove, there's no time to go back and restructure all the time.  But, leaving loose ends can lead to liabilities, losses and ultimate failure.  How do you guard yourself?

~ What intellectual property do you have to protect?

~ How do you limit your personal exposure to losses?

~ How do you avoid excess taxation?

~ Where do you need to spend your money on licenses?

~ What kinds of savings can you find in contract labor?
 

You will find that you can simply and cost-effectively
protect yourself and your business.


Creative Design

It's not just about the first impression... it's about EVERY IMPRESSION.  Your brand deserves the image that speaks of your industry, gives you value and the reputation for repeat and referral clientele.  But, you must stand out, speak up and succeed to stay in business. 

~ Who is your ideal market?

~ What has lead to success in the past?

~ Do you have hobbies that lead to clients?

~ Where do you want to find your clients?

~ What symbols express the image to be perceived?


You would be surprised how you might find the answers leading to a new and creative strategic marketing plan.